CA came to JMS as a dated, but dependable technology company.
Simply said, they make the software that makes the software work. Press an app icon on your phone and
CA software works somewhere in the background. We just had to make businesses more aware of that,
and take CA from dated and reliable to sleek and invaluable.
WEBSITE AND PUBLISHING
We overhauled CA's website, and repositioned their products as solutions for the application economy.
We teamed up with WIRED to publish articles about the application economy as a way to both inform customers of trends and make CA's vision credible.
Once the new foundation for the the brand was in place, we aimed our sights on innovative product launches. Big Data is all that information that lives in data centers after we've purchased, "liked" or interacted with a company in some digital way. It's a vast expanse of information that is overwhelming. But for those who can navigate it, organize it, and make use of it, it's a gold mine. We call it the datasphere. And now, the Datasphere can be conquered.
DOVEADVERTISING AND CONTENT
Lost & FoundProject type
Boys and Girls ClubsAdvertising
Barr HillProject type
NORTH COAST ALL STARSBRANDING
Smari Icelandic YogurtBranding + Advertising
Greens & CoProject type
CA TechnologiesProject type
The Real RealAdvertising
CONTENT + COMMERCALSProject type
The Poster FilesProject type